How to grasp the customer procurement node in customer development

 I probably shared a small part of some of my accumulated foreign trade experience before. Many related procurement topics and relevant experience on how to be a good Chinese export agent have not been discussed in depth. If the topic is expanded, the length is too long and it is not suitable for us. Now that you need to read quickly, it will be divided into many small knowledge points for sharing in the future. This requires you to accumulate little by little. Interested students can read my previous articles, I believe it will be helpful to you.


        Today we are mainly talking about: How to grasp the customer procurement node in customer development


        Many foreign trade novices will be confused here. I am not a customer. How do I know when he needs it? Moreover, especially for customers who have never cooperated before, this is even more difficult. Therefore, this requires us to do a lot of work in the early stage to obtain this information.


        The first point: select the target customer group

        For example, I am in the German market. How about the sales of our similar products in the German market? Which months are high and which months are low? What is the market share of similar competing products in the German market? In the local market, how many mainstream suppliers are there? Then, using the attitude of a consumer to be familiar with the differences between our products and competing products, we can also call it an advantage, whether it is the price advantage or the advantage of the product itself. Only by differentiation can your product have a way out.



        The second point is to collect and analyze the necessary information. Ways and methods, some of the previous articles have been shared, you can read them. I won't elaborate on it here, and it will never change.


        The third point is to write development letters in a targeted manner


        This is very important. According to the actual situation of different customers, I write different development letters. I see that many students like to send emails in groups, the content is the same, and then I complained about why our email response rate is so low. The reason is to prepare hard work. If you didn't do it well, of course, there are too many uncertain factors. For example, the customer does not currently need to purchase, or the customer you contacted has resigned, or for other reasons, contacting him will actually have no effect. Differentiated products and alienated services will make you different.

评论

发表评论

此博客中的热门博文

Without import and export rights, what should the foreign trade/factory do?

图片
   As the core customer of international logistics, foreign trade friends are undoubtedly well-deserved. Some foreign trade companies have been established for a long time, and they also have rich experience in   China's import agency  or import and export trade; although some Chinese export agents or foreign trade companies/factories may have just been established, they know much about import and export trade. Very little. Regardless of whether it has import and export rights, the results of import and export trade brought to foreign trade friends may be very different.         Speaking of import and export rights, there may be some novices who don't know much about foreign trade, so let's take a look and learn first.         The most direct understanding of import and export rights is to realize that import and export enterprises have the qualifications to independently operate import and export rights after obtaining approval and certification from relevant departments.
阅读全文

What are the advantages of the Bottled joy sports water jug?

图片
In outdoor sports, the  Bottled joy   sports water bottle has obvious characteristics, sturdy and durable, leak-proof, easy to carry, etc. As long as these three points are met, you can do outdoor sports. Don't ask me why, just look at the following content and you will know it. What are the advantages of the outdo or  s ports water jug Advantage 1: Robust and leak-proof The leak-proof sports kettle is also one of its important features. Because outdoor sports, especially camping, climbing or running, are inevitably intense. At this time, the water in the water glass can easily wet clothes or backpacks, causing a series of troubles and even collapse; mountaineering enthusiasts also need to choose strong and durable. Type sports bottle, because it is easy to bump during climbing, if the unstable sports bottle cracks or breaks, it will affect the climbing distance; therefore, the sports bottle must have ultra-tight sealing, leakproofness and sturdines Advantage 2: Easy to carry There
阅读全文

Drink water every day for 30 days, what will happen

图片
     When I was surfing the Internet in the editor that day, I saw a girl named Kris Rile really tried it! She decided to drink  1 gallon sports water bottle   a day and insisted on 30 days to see what would happen. Kris is the same as our group of young people. He likes to drink iced black tea instead of boiled water. If someone asks her to drink more hot water, she will basically go back. There are always people boasting that drinking water has many benefits: the skin will be better, the energy will be energetic, the body will be healthy... But few people have actually tried, "I drink this way, just want to know, what is the fuss about it?" What happens if you drink more than 3 liters of water every day for 30 days? 1.  It's really not easy to drink 3 liters of water every day in the first week In order to drink 1 gallon (3.78 liters) of water every day, Kris bought a  1 gallon sports water bottle . During the first week, Kris took this bottle to and from get off work e
阅读全文